Whether you know it or not, major floral retailers are screwing you over, and laughing all of the way to the bank. Truthfully, I guess we could include LOTS of types of retailers in that list, not just floral, but because we know the industry well….that’s what we’ll talk about and focus today!
When it comes to pricing philosophies, there are many. But a common philosophy among large retailers is “Mark it up a lot, so you can mark it down and still make money”
The fact is, a business that does 40% OFF, 50% OFF, and 75% OFF all of the time on their products would go bankrupt incredibly quick. Are stores like Michael’s, Hobby Lobby, and At Home going bankrupt? No. If they were actually giving these huge discounts off of product all of the time, they would have closed their doors long ago. In order to do these big sales, they inflate the regular retail prices to obscene levels, creating the illusion that a 50% discount is actually a good deal.
Here is an example. We found this Nandina stem on Michael’s website.
Now, we do NOT carry this exact Item in our store. HOWEVER, we do buy from this same vendor. And if we sold this item in our store, the regular price would be $6.95 all of the time. Not to mention if we did a 20% off sale (which we do several times a year), it would then be 5.56 a stem. And although we didn’t sell this exact berry stem, we sold other nandina berry stems that were better in quality, and for half of the price of Michael’s.
Here’s another example. We found this Poinsettia online at Michaels.
Again, we do not carry this exact stem, however we do buy from the same vendor, and if we had it in our store, it would have been $9.95 all of the time, BEFORE any discount. We actually did have an incredibly realistic poinsettia that was a much better quality to the one seen above from a different vendor that we sold for $8.95 regular price. It pays to shop local! In so many ways!
This may not be news to you. You may have understood that big deep discounts all of the time meant inflated prices, and thought “Well, I know they market it up a lot….I’ll just wait for them to go on sale, I’m not going to pay full price.” But did you know, you can go to a local floral shop, and find something comparable to the sale price almost all of the time? Not to mention a better quality. (We’ll discuss quality of Big Box vs Small Retailers in another blog).
Here’s another example of christmas ribbon, that we actually did sale in our store! Here is a screen capture of it being sold by another retailer for $24.95!
We actually did sell this ribbon in our store for $19.95! Here’s the link.
So next time you see a 50% OFF sale for something seasonal, especially if the sale is before the season has even started, just remember that you’re not getting the really good deal you think you are, you’re just being manipulated. And that there are small business owners who would take better care of you, for less money, all of the time! Call their BULLSH!T!